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The idea came to me when I saw a a mobile designed to hang above a crib, with cards that could be swapped out for more complex designs as the baby's visual system developed. I thought, why not create an educational book that would tell the same stories with increasing complexity as the child grew up? The genesis of this book was as simple as that. A little girl finds a magic book that changes her life. One of the girls in the story, Fiona, later became the namesake of early Kindle development efforts, and her name now graces an office building at

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